Video Patient Testimonial | HeartMate II Heart Pump Saves Lives

by On Point
Feb 13, 2014

On Point is a recognized leader in producing compelling and authentic video patient testimonials.

This particular video features a Minnesota man, Art Pierskalla, whose life was saved by the implantation of Thoratec’s HeartMate II, a left ventricular assist device (or LVAD) that saves the lives of patients with end-stage heart failure.

This is one of many testimonials On Point has done for Thoratec, a company which recognizes the effectiveness of using video patient stories. The piece combines natural interview material with lifestyle b-roll footage that helps to convey Art’s capabilities. Nothing could be more persuasive than seeing him rake leaves, load firewood, and pick up his grandson; these activities powerfully communicate his dramatic recovery from heart failure and serve as patient education for prospective HeartMate II candidates.